Too many digital marketers have been taking YouTube for granted and treating as if it were like any other social media platform. This is an enormous mistake because you can’t just post content on YouTube and expect results. The content needs to be optimized in much the same way as a website would.
If you are having trouble getting your video to rank first on YouTube for chosen keywords in local searches or are looking into marketing on Youtube for the first time, here are some tips to get you started.
Researching keywords is important and should be performed in the same way you or your SEO company regularly would when optimizing written content for SEO. Optimizing for your distinct service area means including keywords such as local cities, states, and other location information. This is especially true if you’re hoping to bring locals to your business. By including locations in your keywords, it makes it easier for visitors looking for particular products and services locally, which tends to be the case.
Always make sure that you are appropriately tagging your videos with keywords and other relevant phrases. Although this seems basic, it’s still a critical step to take. Remember to tag with both single words and longer phrases.
If your video is about your Italian restaurant in Philadelphia, tag it with words and phrases such as “Italian restaurant,” “Philadelphia,” and “Italian restaurant in Philadelphia.” In no time at all, you’ll have a whole list of relevant tags. Use the same words and phrases that you use in your tags in your description of the video as well.
Another common mistake is writing only a few sentences in the description. It’s important that you expand on that information and add links to your website and social media platforms. Also, make sure to leave contact information with a call to action and use your keywords naturally.
If you want your audience to click on the link to your website, make sure that you include it in the first few lines. Don’t make users click on a “show more” button in order to see it. Remember to incorporate an engaging hook that will make your audience want to click “show more” in order to read the full description.
When you write a long description, users can learn more about not just your video, but your business. Don’t make the mistake of being afraid to include plenty of information. This will give you a great opportunity to include your relevant keywords.
The goal of your YouTube videos is to gain views, subscribers, and rankings, and in turn, grow your business. It’s essential that you dedicate time to optimizing your videos. If you follow these easy steps, it will put you on the path to success!