There are many aspects of social media advertising that can help you reach your business goals, and with Facebook coming in with well over a billion users worldwide, successful marketing to its visitors can have a significant impact. Facebook advertising come out with a faster and more accessible system for potential leads to contact your business without being forced to leave their app.
Because of the sheer volume of visitors active on Facebook everyday from all over the globe, companies are turning to Facebook advertising in record numbers. Don’t miss out on the potential opportunities this social media platform has to offer!
Facebook recognizes that users who have logged in want to stay logged in. In the past, this has been an obstacle for advertisers. Businesses want to get the user’s attention and secure their interests enough to convert through their ads.
The problem that kept arising, however, was that visitors didn’t want to leave Facebook when an ad would appear. If a user was interested in the content of the advertisement, they wanted to visit the advertiser’s site directly, either at that moment or at a later time.
To get around this obstacle, Facebook now has a method that you can utilize called “Lead Generation Ads.” These ads enable users to be able to fill out information directly from the Facebook interface, no more having to leave the app.
Forms with newsletter sign-ups and contact information can be entered within the ads on Facebook themselves. These forms available are entirely customizable to the preferences of the advertiser, making the conversion process even quicker and smoother for users.
If you who are interested in taking advantage of these Lead Generation Ads, Facebook offers tutorials and tips for advertisers to help you get started.
Let’s take a moment to talk about what exactly lead generation means. To quote Facebook, “Lead generation is the building up of interest in a business’s products or services. To do this, businesses often create campaigns that encourage consumers to fill out a form with their contact information.”
Facebook offers many different data tracking insights related to these lead generation ads. These include your ads click through rate (CTR) and cost per lead/conversion. On top of this, it allows you to see the number of message replies. This information will help you when following up with a potential customer or client who showed interest, further increasing the chance of conversion.
If you are not already utilizing Lead Generation Ads as part of your social advertising strategy, now is the time to make the change. Facebook gives tips, teaches best practices, and gives step by step instructions for implementation. Even if you are currently successful with your social media advertising, the lead generation ads would be an excellent complement to your current strategy. If this is an area your company is struggling with, the ability to target and retarget customers on such a huge scale could be precisely what you need to reach your social marketing goals.
The modern audience is living on social media platforms, and it’s up to you to reach them. Update your strategy and, if you aren’t already, start to implement lead generation ads. It will improve your presence on social media, help you to reach new customers, and increase your return on investment.