Your mobile traffic is searching for an answer to their problems promptly, depending on your website speed. It’s estimated that nine out of ten visitors that land on a mobile site will simply leave if they have trouble finding what they need or the website takes too long to load.
How can you tell if your website needs to be improved in order to improve and optimize user experience? The short answer is that you should always be updating and reviewing your website for optimum performance, but there are ways to be more precise in knowing on what specifically you should be focusing your attention.
In order to determine how well your website is performing, it helps to have tools that can help you understand what needs to be improved. Think With Google has released a website speed testing tool for this purpose and it’s a great one to have at your disposal. This feature came on the heels of Gary Ilyes confirming that page speed would factor into the next mobile update at the Search Marketing Summit in Sydney.
Why is page speed so important? Slower sites reduce traffic and conversions, and faster sites increase them. Google wants the best user experience possible, coming up with the best solution to a user’s problem with the most minimal wait time is key. You can see this in the rise of Accelerated Mobile Pages (AMP) and the dependence on website speed.
The new page speed testing tool lets you zone in on the features of your website that need to be updated, giving you tips to make it runs smoother. When you type in your URL, Google will look at different factors on your website (both the mobile and desktop versions) and deliver a score.
Why Should You Use A Mobile Website Speed Testing Tool?
Even without learning the technical aspects of your website, you’ll understand its performance pretty quickly. You can request a comprehensive report so that you can implement the suggestions Google sends to you.
It’s important that you provide the same or almost the same, experience across all devices. Customers are looking for the products or services that you’re offering, and you need to be able to rise above the competition and give your users the best experience possible.
What Can The Scores Tell You?
After you type in your URL, you’ll see a report that examines three metrics, supplying you a grade out of 100 and informing you of whether your score is poor, fair, or good based on their review.
This refers to how long it takes for your website to load on desktops and laptops. If you don’t have a quick website speed or instant response, you could potentially lose a customer to one of your competitors. You’ll be given a report that shows what you’ve passed, what you need to fix, and what you might consider fixing in order to optimize the user experience of your customers.
Mobile speed refers to the speed your website loads on mobile devices such as cell phones and iPads. If the desktop version of your site is loading faster than the mobile version than this can be a big problem. Visitors who are waiting too long for your page to load will simply go to a different site.
This informs you about the quality of experience users have when they’re browsing your website on a mobile device. With more and more users reaching your website on mobile devices, focusing on the mobile user experience should be a top priority.
User Experience Perspective
Even as the digital marketing industry changes, the user experience is continually at the forefront for business owners and webmasters alike. Speed and responsive mobile websites are imperative to a positive user experience and a successful website.
By using Google’s Speedtest, you’ll be able to know that you’re going in the right direction and will be able to be proactive, not just reactive in optimizing and enhancing your website!