Ten Effective Tips for Marketing to Millennials

May 21, 2021

Unlike all other generations, millennials have grown up online. They’re considered to be the generation born between 1977-1995. They are the most educated generation, but they’re also the most budget conscious.
Millennials are quickly becoming your prime customers and clients and its crucial that you find a way to get your message heard online.
This group values connection, experiences, and passion. How are you connecting with your audience and providing an individual and personal experience?
Millennials expect immediate answers to their questions, as well as someone who will take their complaints seriously. This is why it’s so important that brands have a social media presence. The more accessible you are, the better your chances of earning a loyal millennial customer. Here are ten tips to get you started:

Think about the ways in which your audience is changing.
The US population is made up of 25% of millennials, and by 2020 they will make up 50% of the workforce.
Although millennials are spending $200 billion per year, their purchasing habits are distinctly different from previous generations. Brand loyalty isn’t as important to them. They may have a favorite, but they will buy from competing brands if they find it provides more value for a particular product or service.
Develop or improve your social media strategy.
Because this is a generation that has grown up online, they’re using more platforms than Gen X, and Baby Boomers do. You need to know where they are and go to those places to present your message.
It isn’t enough to optimize your website and hope it will be found through a Google search. There are so many other platforms where your marketing efforts will show to be profitable and help you to establish connections with millennial consumers.
You need to be thinking about Instagram, Snapchat, YouTube, and the ever popular Facebook. Expand your network and use hashtags in order to be found by more users. Interact with your followers by having engaging and appealing posts.
Millennials grew up online, but they want a human experience.
Your target audience doesn’t want to feel as if they’re speaking to your social media department; they want a human experience. Be open and direct about your products.
Be aware of your platform.
As active social media users, millennials take in a lot of information and scroll through their feeds quickly. Your profiles need to attract them and always remember the platform. Instagram differs from Facebook, and Snapchat differs from Twitter. Plan content and posts that will add value to users of those specific platforms.
Remember your call to action.
Every now and then, add a call to action or introduce a promotion to attract users scrolling through their feeds to click through to your website and possibly convert.
Speak to their values and passions.
Many millennials desire to benefit a good cause. They are willing to pay a little more if you’re donating some of the proceeds to a cause or charity. You are more likely to keep a millennial customer if you market to their mindset.
Some people have formed the opinion that millennials are spoiled, lazy, and expect things to come easily to them. However, as the most educated class in the world, they spend a great deal of time discussing and learning new things, exploring new products and old companies. Millennials think critically, they appreciate facts and authenticity.
Use video to reach a broader audience.
Millennials spend a lot of time watching videos online. They want information to learn and to grow, but that doesn’t mean you can’t promote too.
We are surrounded by ads everywhere all the time. When you create an appealing promotional video, along with tutorials and educational videos, it will help to provide the content that your customers need to make a decision.
Your goal is to start a conversation in your community and make videos that inspire your followers to share them within their network. Brief and engaging videos are the most likely to appeal to a millennial audience, especially considering the prevalence of Snapchat and Instagram stories.
Take this opportunity to show your audience how your products are used. Nearly one-third of millennials will base their buying choice on a product or service video that they have seen.
Promote user-generated content.
Millennials are popular on Twitter and love to publicly discuss their opinions and viewpoints. They can spend hours each day consuming content that is originally created by brands. They can have trust in what you’re putting out, but they will still research more about your brand before making an educated decision.
Blogs, posts, tweets, digital images, and audio are all considered user-generated content that can be used to attract millennials. Most of these user-generated content marketing initiatives are available on social media. Get involved and let your voice be heard.
Reward millennials with prizes or contests.
Millennials are conscientious about their budget. They know the importance of a good deal and they’ll stay devoted to your products or your services if they feel appreciated as a customer.
Offer them fun and new ways to interact with your brand. This could be contests to win prizes or with a simple Tweet or Like. You can be inventive with this and with what you’re offering.
Use cash rewards, early access to new products, or company credit to make an additional purchase. It’s a great way to pique their interest and have them stay active and engaged with the content you’re creating.
Remember the value of marketing to millennials.
Millennials are quickly becoming, if they aren’t already, your primary customer base. They are making purchase decisions and doing research on your company and its competitors.
When you market to this demographic, you have to think past traditional advertising methods. Be creative with your web presence and your marketing material. Its a new, digital age and the digital generation is the one with the numbers and purchasing power to take your business to the next level.